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What does an event producer do?

SARAO Event Planning & Production • 2 de octubre de 2023

We know that there can be a lot of confusion when it comes to talking about an event producer these days. Let's discuss it. SARAO is a corporate event production company in the Mexican Caribbean. We create unique atmospheres with innovative ideas and sensory experiences. But what do we really mean when we talk about being event producers?


  • Conceptualization of the event: We collaborate with the client or organization to understand their objectives, ideas, and vision for their event, and we develop a concept and theme that align with those objectives.
  • Planning: We create continuous briefings to ensure that our entire team understands their roles in our events, aiming for greater efficiency and quality in our services.
  • Budget: We manage the event budget, adapting to your expectations and financial constraints, ensuring that all expenses are within the agreed limits. We provide sensory experiences that match the type of event we are planning, aiming to engage all five senses. In this way, we offer experiences that stand out from our competition.
  • Photographic proposal: We create a proposal for your event with reference photos, suggesting ideas and decorative elements.
  • Visuals: Once the event concept is more refined, we create visuals that propose solutions for decorative elements to ensure the client is satisfied with the event idea.
  • Final proposal: Once the event and proposals are well defined, we conduct a final overview and fine-tune details to begin flawless production.
  • Production: We craft all decorative pieces and handle everything related to the event, assembling everything at the agreed-upon location.
  • Day-of-event coordination: We ensure that everything runs smoothly on the day of the event, managing any issues that arise and supervising that the event unfolds according to the plan.


In summary, our main objectives are to ensure that the event runs smoothly and meets the client's or organization's objectives, providing a unique and innovative experience in each of our events while offering the highest level of excellence and quality in our services.

Just one idea is all it takes for us to bring it to life. We are SARAO. With over 20 years of experience producing and designing events for companies, CONTACT US.

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