What does an event producer do?

SARAO Event Planning & Production • 2 de octubre de 2023

We know that there can be a lot of confusion when it comes to talking about an event producer these days. Let's discuss it. SARAO is a corporate event production company in the Mexican Caribbean. We create unique atmospheres with innovative ideas and sensory experiences. But what do we really mean when we talk about being event producers?


  • Conceptualization of the event: We collaborate with the client or organization to understand their objectives, ideas, and vision for their event, and we develop a concept and theme that align with those objectives.
  • Planning: We create continuous briefings to ensure that our entire team understands their roles in our events, aiming for greater efficiency and quality in our services.
  • Budget: We manage the event budget, adapting to your expectations and financial constraints, ensuring that all expenses are within the agreed limits. We provide sensory experiences that match the type of event we are planning, aiming to engage all five senses. In this way, we offer experiences that stand out from our competition.
  • Photographic proposal: We create a proposal for your event with reference photos, suggesting ideas and decorative elements.
  • Visuals: Once the event concept is more refined, we create visuals that propose solutions for decorative elements to ensure the client is satisfied with the event idea.
  • Final proposal: Once the event and proposals are well defined, we conduct a final overview and fine-tune details to begin flawless production.
  • Production: We craft all decorative pieces and handle everything related to the event, assembling everything at the agreed-upon location.
  • Day-of-event coordination: We ensure that everything runs smoothly on the day of the event, managing any issues that arise and supervising that the event unfolds according to the plan.


In summary, our main objectives are to ensure that the event runs smoothly and meets the client's or organization's objectives, providing a unique and innovative experience in each of our events while offering the highest level of excellence and quality in our services.

Just one idea is all it takes for us to bring it to life. We are SARAO. With over 20 years of experience producing and designing events for companies, CONTACT US.

At SARAO, we understand that the right ambient design can transform an event
por SARAO Event Planning & Production 21 de abril de 2025
At SARAO, we understand that the right ambient design can transform an ordinary event into an extraordinary experience, impacting both client perception and guest satisfaction.
En SARAO, entendemos que la ambientación adecuada puede transformar un evento
por SARAO Event Planning & Production 21 de abril de 2025
En SARAO, entendemos que la ambientación adecuada puede transformar un evento ordinario en una experiencia extraordinaria, impactando tanto la percepción del cliente como la satisfacción del invitado.
At SARAO, we understand the importance of finding a venue that reflects the brand's identity
por SARAO Event Planning & Production 14 de abril de 2025
At SARAO, we understand the importance of finding a venue that reflects the brand's identity and ensures the event's success. Below, we share the key aspects to consider when selecting the perfect space.
En SARAO, entendemos la importancia de encontrar un venue que refleje la identidad de la marca
por SARAO Event Planning & Production 14 de abril de 2025
En SARAO, entendemos la importancia de encontrar un venue que refleje la identidad de la marca y garantice el éxito del evento. A continuación, te compartimos los aspectos clave a considerar para elegir el espacio perfecto.
At SARAO, we specialize in crafting themed experiences that enhance brand presence.
por SARAO Event Planning & Production 8 de abril de 2025
At SARAO, we specialize in crafting themed experiences that enhance brand presence. Let’s explore how branding influences event thematization and why it matters.
En SARAO, nos especializamos en crear experiencias temáticas que potencian la presencia de la marca.
por SARAO Event Planning & Production 8 de abril de 2025
En SARAO, nos especializamos en crear experiencias temáticas que potencian la presencia de la marca. Exploremos cómo el branding influye en la tematización de eventos y por qué es tan importante.
At SARAO, we stay ahead of emerging trends shaping the industry. Discover what's coming in thematiza
por SARAO Event Planning & Production 31 de marzo de 2025
At SARAO, we stay ahead of emerging trends shaping the industry. Discover what's coming in thematization this year!
En SARAO, estamos atentos a las tendencias emergentes que marcarán el rumbo de la industria.
por SARAO Event Planning & Production 31 de marzo de 2025
En SARAO, estamos atentos a las tendencias emergentes que marcarán el rumbo de la industria. ¡Descubre lo que viene en tematización este año!
In event planning, efficiency and user experience are key to success.
por SARAO Event Planning & Production 24 de marzo de 2025
In event planning, efficiency and user experience are key to success.
En la organización de eventos, la eficiencia y la experiencia del usuario son clave para el éxito.
por SARAO Event Planning & Production 24 de marzo de 2025
En la organización de eventos, la eficiencia y la experiencia del usuario son clave para el éxito.
Más entradas

Diseño y tematización de eventos predeterminados caracterizados por la eficiencia en el tiempo de montaje mediante elementos escenográficos plegables y modulares.

SARAO SMART

Dedica a la intermediación entre un expositor y un público dirigido y servicios P2P enfocados a convenciones, grupos y eventos corporativos.

SARAO ACTIVE

Enfocada a la venta de elementos decorativos y piezas escenográficas a medida.

SARAO STORE HOUSE

DISEÑO DE EVENTOS

Conoce cuál es nuestro proceso para diseñar el evento de tus sueños.

CONOCE MÁS